Basic
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Ad Campaign Setup
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Keyword Research (20 Keywords)
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Ad Creation (Up to 5 ad variations)
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Ad Type (Text Ads Only)
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Bidding Strategy (Manual CPC)
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Basic Analytics Reporting
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Audience Segmentation
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Display Ads Design
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Ad Copywriting
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Retargeting Campaigns
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A/B Testing
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Landing Page Analysis
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Dedicated Account Manager
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Ad Spend Management
Standard
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Ad Campaign Setup
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Keyword Research (50 Keywords)
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Ad Creation (Up to 8 ad variations)
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Ad Type (Text Ads & Display Only)
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Bidding Strategy (Enhanced CPC)
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Enhanced Analytics Reporting
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Basic Audience Segmentation
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Display Ads Design (Up to 5 Designs)
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Basic Ad Copywriting
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Dedicated Account Manager
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Retargeting Campaigns
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A/B Testing
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Landing Page Analysis
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Ad Spend Management
Premium
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Ad Campaign Setup
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Keyword Research (Custom)
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Ad Creation (Custom)
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Ad Type (Custom)
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Bidding Strategy (CPA, ROAS)
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Custom reports
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Expert Audience Segmentation
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Unlimited Display Ads Design
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Custom Ad Copywriting
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Dedicated Account Manager
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Advanced Retargeting Campaigns
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Advanced A/B testing
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Advanced Landing Page Analysis
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Custom Ad Spend Management
Frequently Asked Questions (FAQ)
WHAT IS PPC ADVERTISING?
PPC advertising is an online advertising model where advertisers pay a fee each time their ad is clicked. It's a way to buy visits to your website rather than earning them organically.
HOW DOES PPC WORK?
Advertisers bid on specific keywords, and their ads appear on search engines and relevant websites when users search for those keywords. The advertiser is charged a fee only when someone clicks on their ad.
WHERE DO PPC ADS APPEAR?
PPC ads can appear on search engines like Google and Bing, as well as on websites and social media platforms that participate in advertising networks like Google Ads and Facebook Ads.
WHAT ARE THE BENEFITS OF PPC ADVERTISING?
Immediate visibility in search results. Highly targeted audience reach. Full control over ad budget and spending. Measurable and trackable results. Ability to adjust campaigns in real-time.
HOW DO I CHOOSE THE RIGHT KEYWORDS FOR MY PPC CAMPAIGN?
Keyword research is crucial. Start by identifying relevant keywords related to your products or services. Tools like Google Keyword Planner can help you find keywords with good search volume and low competition.
HOW MUCH DOES PPC ADVERTISING COST?
The cost of PPC advertising varies based on factors like your industry, competition, and chosen keywords. You set a budget for your campaign, and you're charged when someone clicks on your ad.
CAN I TARGET SPECIFIC DEMOGRAPHICS WITH PPC ADS?
Yes, you can. Most PPC platforms allow you to target specific demographics, including location, age, gender, interests, and more. This helps you reach your ideal audience.
HOW DO I MEASURE THE SUCCESS OF MY PPC CAMPAIGN?
You can track the success of your PPC campaign through metrics like click-through rate (CTR), conversion rate, return on ad spend (ROAS), and cost per conversion. These metrics help you evaluate the performance of your ads.
DO I NEED PROFESSIONAL HELP FOR PPC ADVERTISING?
While you can manage PPC campaigns yourself, many businesses opt for professional assistance from PPC experts or agencies. Professionals have the experience and tools to optimize campaigns for better results.
WHAT HAPPENS IF I STOP MY PPC CAMPAIGN?
If you pause or stop your PPC campaign, your ads will no longer appear, and you won't incur costs. However, your website may experience a drop in traffic and leads, which is why continuous campaign management is often recommended.
HOW DO I GET STARTED WITH PPC ADVERTISING?
To get started with PPC advertising, you'll need to create accounts on the relevant advertising platforms (e.g., Google Ads, Facebook Ads), set a budget, create ad campaigns, and target your desired audience. It's often a good idea to seek guidance or consult with a PPC expert to ensure a successful start.
