Basic
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Platforms Covered 1 (Facebook or Instagram)
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2 post per week
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Ad Creation & Optimization (3 Ad Set)
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Basic Audience Targeting
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Basic Monthly Analytics Report
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Email support only
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Custom Graphics
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Content Curation
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Video Content
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SEO Integration
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Campaign Optimization
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Social Ad Creatives
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Ad Copywriting
Standard
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Up to 3 (Facebook, Instagram, Twitter or LinkedIn
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5 posts per week
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Up to 10 Ad variations
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Detailed demographics and interests
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Bi-weekly detailed reports
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Email and chat support
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Custom designs
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Up to 10 curated posts/month
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Up to 2 short videos per month
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Comprehensive SEO for all content
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Monthly analysis and adjustments
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Social Ad Creatives Up to 2 sets
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Basic Ad Copywriting
Premium
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Up to 3 (Facebook, Instagram, Twitter, LinkedIn, Youtube or Pinterest)
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Daily posts
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Unlimited Ad variations
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Advanced targeting (incl. lookalike audiences)
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Weekly in-depth reports with insights
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Dedicated account manager + priority support
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Premium, branded designs
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Unlimited curated content
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Up to 10 short videos per month
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Advanced SEO strategies
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Bi-weekly optimizations with A/B testing
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Social Ad Creatives up tp 4 sets
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Advanced Ad Copywriting
Frequently Asked Questions (FAQ)
WHAT IS SOCIAL MEDIA MARKETING, AND WHY IS IT IMPORTANT FOR BUSINESSES?
Social media marketing involves using social media platforms to promote products, services, and content. It's essential for businesses as it allows them to connect with their audience, increase brand awareness, and drive engagement and sales.
WHICH SOCIAL MEDIA PLATFORMS SHOULD MY BUSINESS USE FOR MARKETING?
The choice of platforms depends on your target audience and business goals. Common platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and Snapchat. A strategic approach often involves selecting the platforms where your audience is most active.
HOW CAN I MEASURE THE EFFECTIVENESS OF MY SOCIAL MEDIA MARKETING EFFORTS?
You can measure effectiveness through key performance indicators (KPIs) such as engagement metrics (likes, shares, comments), click-through rates (CTR), conversion rates, website traffic, and return on investment (ROI). Social media analytics tools provide insights into these metrics.
WHAT TYPES OF CONTENT WORK BEST ON SOCIAL MEDIA?
The best content type varies by platform and audience. Generally, visual content like images, videos, and infographics tends to perform well. However, informative blog posts, customer testimonials, and user-generated content can also be effective.
HOW OFTEN SHOULD I POST ON SOCIAL MEDIA?
Posting frequency depends on the platform and your audience's preferences. Consistency is key, but overloading your audience with content can lead to reduced engagement. It's best to create a content calendar tailored to each platform.
DO I NEED PAID ADVERTISING ON SOCIAL MEDIA, OR CAN I RELY ON ORGANIC REACH?
Both organic and paid strategies have their place in social media marketing. Paid advertising can help you reach a broader audience quickly, while organic efforts build long-term engagement and trust. A combination of both is often recommended.
HOW CAN I BUILD A SOCIAL MEDIA STRATEGY FOR MY BUSINESS?
To build a social media strategy, define your goals, identify your target audience, choose the right platforms, create a content plan, and allocate resources for content creation, scheduling, and analysis. Regularly review and adjust your strategy as needed.
IS SOCIAL MEDIA MARKETING SUITABLE FOR B2B BUSINESSES?
Yes, social media marketing is valuable for B2B businesses as well. Platforms like LinkedIn provide opportunities for networking, thought leadership, and lead generation within the professional community.
